Although you probably really enjoy the art that you create, you would probably like to make a comfortable living out of it too. Having it stand in your art studio means that it is unlikely to be seen and experienced by potential buyers. However, there are means of getting it in front of interested parties while also building your online presence to create even more interest.
Have your own website
You should certainly have your own website in order to show off your work, items that have sold, are showcased in certain locations, and the ones that you have up for sale. This, of course, will be away for your potential customers and your current customers to be able to communicate and make purchases from you.
Your website will need to speak to a certain clientele, so having it designed by an experienced web designer will provide the right impression. You should certainly link this with your business social media profile so that you can engage with as many interested people as possible. Improving the visibility of your business online should be at the top of your to-do list, so hiring the services of a good SEO agency is a must.
Use a pre-existing selling platform
You can, of course, use pre-existing selling platforms, however, make sure that it is one that deals with top-end sculptures and art. Selling your work on lesser platforms could actually lower its desirability and, therefore, the price or offers you receive. This is due to your clientele, who will be seeking individuality, uniqueness, and sophistication in their artwork, and they will desire the places where they purchase it to be elite.
Showcase in up-market locations
Undoubtedly, you will want potential customers to experience your works of art, and this is something that they may not be able to do either in your studio or online. Seeing a work of art in person can bring out elements that may not be captured in photos or videos. In order to get your art in front of as many people as possible to admire, you may need to present them in up-market desirable locations.
You may at first have to rent these areas over a period of time, or you could find high-class retail outlets that will place some of your artwork on a sale or return policy. In these cases, the store in question will take a percentage of the sale price and pass the rest on to you.
To take advantage of this, you will have to ship your items to their new home – even if it is just for a short period of time. Choosing the right kind of freight shipping service for your artwork is paramount as it may be possible to ship your items in one go and therefore save you time, money, and hassle dealing with multiple couriers.
Final thoughts
In order to run a successful business and make money out of your artwork, you will need to perform certain tasks. Leaving professionals to perform areas of your business that you cannot do, such as designing a bespoke website that will create the right impression and then drive potential buyers to it. However, you will have to choose the locations where you showcase your work carefully as you will want to get them in front of the right audience in order to profit from your work.
