Are you someone who is new to the market for some account-based marketing software solution? If answered yes, you’ve clicked on the right post. Do you know what account-based marketing means?
Well, it is a marketing strategy that targets companies specifically rather than individual customers. Account-based marketing deals with catering your message directly to the decision makers with a blend of sales and marketing tactics.
List of Top Account-Based Marketing (ABM) Software
Amidst the plethora of software solutions that you get in the market, choosing a comprehensive one is a real challenge. Here are the names of the best 15 account based marketing software for 2020.
HubSpot
HubSpot’s ABM software allows you to operate an all-encompassing campaign right in your CRM. While you use it, you can create a customer profile or an ICP.
Through this ICP, you can let HubSpot automatically set priorities on prospects that are based on how perfect a match they are to your business profile. You can also recognize potential challenges so that you can customize your marketing messages accordingly.
Leadfeeder
They offer you an initial free trial for 14 days and their pricing starts at $55 in a month. Based on 36 reviews on G2Crowd, they have scored 4.7/5.
With the help of Leadfeeder, you get to know about the companies that are visiting your website. Leadfeeder utilizes the Leadfeeder Tracker script to organize your data. You can easily find information on the leads that you want and hide those companies that don’t interest you.
Terminus
Terminus is one such account-based marketing platform that provides full-service ABM services. With the help of Terminus, you can build account lists that are armed with data which you require for customizing your strategies.
You are also allowed to find out accounts and run campaigns so that they could be targeted directly. Retargeting, handling email campaigns and automation are all possible with Terminus.
LeadGenius
You can term LeadGenius to be half software and half human resource. Although data intelligence can be filtered after gathering through this platform, they can make human research teams available to their clients to make sure there is high quality data that is perfectly accurate.
Demandbase
People who have used the software Demandbase experience ABM programs throughout the entire journey of the customer. Through this platform, users can expand their efforts in accordance with the accounts instead of using a host of contrasting point solutions.
Vainu
With Vainu, you can focus your account-based marketing efforts along with dynamic details of a company. You have to segment and identify all your best accounts for the campaigns based of the several company filters and target your ABM efforts with proper buying signals. G2 has given Vainu a rating of 4.7 on 5.
Triblio
Triblio is one more efficient ABM platform that is an expert in the growth of account pipelines. Users can use analytics, ads, web and other sales tools to execute a well-constructed strategy for luring accounts.
The users of Triblio can also find out the perfect time to reach out to an account based on the ability of the platform to understand user behaviors.
6Sense
This is a platform that concentrates on offering its users the intention of accounts. The users obtain the capabilities that are required for engaging with their customers.
You are given the opportunity to collect insights on the challenges of an account and promote them in such a way that has an instant impact on your conversions. Use the data that you get about accounts to prioritize the strategy and engage the customers according to their interests.
DataFox
DataFox lets marketers search for companies that are similar to the current customer profiles and also search for companies that fit the list of criteria.
This is a much more handy option than the above mentioned ones. Reviewers are of the opinion that this is probably the most reliable platform but it works on finding people rather than the main decision makers of a company.
Engagio
With Engagio, B2B marketers can offer you a customized approach for engaging of all your accounts.
This is done by utilizing the tools of the platform for insights for sales, analytics and multi-channel creation that cover the journey of the buyer. The users can unify data from the accounts into a single platform, making it easier to get an accurate analysis.
Bound
This platform is intuitive and it is built to offer marketers with the tools that are required to customize the account-based strategy.
You can build more audience, measure the rate of success of each campaign and also create dynamic content. Bound allows users analyze the behavior of user accounts and the segments based on that data.
LeanData
The software of LeanData is focused on offering its users with the data to which they can connect properly with the accounts.
LeanData can utilize the software to appoint definite sales and marketing goals and also align revenue operations. You can also build a GTM plan, execute it and also access performance analytics.
Zymplify
Are you looking forward to finding proposed accounts and nurturing the leads? If yes, Zymplify will allow you to do all that in a single platform. Through Zymplify, you can get lead qualification tools that can help turn all your viable prospects into potential customers.
MadisonLogic
MadisonLogic is a platform that provides tools for account based marketing advertising and syndication of content.
You can accelerate the customer journey of your account, access insights about the performance of the campaign and also offer a full-time package of content marketing. With the content marketing formats, you can engage in a compelling fashion.
Leadiro
Leadiro is a B2B customer data platform which assists businesses connect to the main decision makers of the companies.
Leadira uses demographic profiles to allow its users in identifying the potential customers and it also offers segmentation tools to transform prospects into lists. Since you can choose definite geographic regions, it is best for targeting.
