Quick answer: A good Christmas message for clients is short, warm and about them, not about your next sale: thank them for their trust this year and wish them and their families a happy Christmas. Below are 20 ready-to-use Christmas phrases for clients, grouped by tone, plus a few tips on personalising them and on wording for clients who do not celebrate Christmas.
Why send Christmas wishes to clients?
Clients decide whether a business grows, and most of them hear from you only when there is an invoice, an offer or a problem. A short Christmas message is one of the few times in the year you can simply say thank you. It costs little, and a personal, sincere note is remembered for longer than a discount email.
The phrases below can go on a greeting card, in an email, in a WhatsApp or SMS message, on a gift tag or in a social media post. Use them as they are, or change a few words so they sound like you.
Short Christmas phrases for clients
These work for text messages, gift tags and the end of an email:
- “Merry Christmas to all our clients. You make this business grow every day.”
- “We are glad you chose us this year. Wishing you a merry Christmas.”
- “Thank you for trusting our products. We wish you a merry Christmas from all of us.”
- “All of us here know how important you are to us. Merry Christmas.”
- “Thank you for staying with us. Wishing you a merry Christmas and a happy New Year.”
Warm and heartfelt Christmas messages
These suit long-standing clients and small businesses that know their customers personally:
- “Merry Christmas, dear client. We hope we can wish it to you for many more years.”
- “May you and your family have every blessing in this season of peace and love. Merry Christmas, and thank you for shopping with us.”
- “We always work with you in mind, and in this special season you are in our hearts. A merry Christmas to all our clients.”
- “Happiness fills our business at Christmas, because it is Christmas and because we have clients like you. Have a merry Christmas.”
- “A merry Christmas to all our clients. It is an honest wish from the heart, because you are the reason we keep going.”
- “Our warmest Christmas wish is that you and your family have a happy time together. Thank you for continuing to trust us.”
Professional Christmas greetings for business clients
These are more formal and fit B2B clients, partners and corporate cards:
- “We always try to give you our best. At this time of year, we would like to send you our best wishes too. Have a merry Christmas.”
- “We thank all our clients for their continued trust. On this special occasion, we wish you a merry Christmas and a successful New Year.”
- “All year we work to serve you as you deserve. This Christmas, we simply want to thank you and wish you well.”
- “Christmas is a time to show our appreciation for the people who matter to us. We hope you and your family have a wonderful Christmas.”
- “Thank you for being our client. We are grateful for your business and wish you a merry Christmas.”
Christmas and New Year wishes together
If you send one message for the whole holiday season, combine the two:
- “Thank you for a wonderful year of working together. Merry Christmas and a happy, healthy New Year.”
- “Wishing you a peaceful Christmas and a New Year full of good news. We look forward to serving you again.”
For clients who may not celebrate Christmas
If your client list includes people of many faiths, or you are not sure whether a client celebrates Christmas, a neutral seasonal greeting is a safe choice:
- “Season’s greetings from all of us. Thank you for your trust this year, and best wishes for the New Year.”
- “Warm wishes for the holiday season and a happy New Year. It has been a pleasure working with you.”
Tips for sending Christmas messages to clients
- Use their name. “Dear Priya” or “Dear Mr Shah” reads very differently from “Dear Customer”. If you have a mail-merge or CRM tool, use its first-name field.
- Add one personal line. Mention something real: a project you finished together, their new shop, or how long they have been with you.
- Keep the sales pitch out. A Christmas wish with a discount code attached reads like an advertisement. If you want to send an offer, send it separately.
- Sign it as a person. A name, or the whole team’s names, feels warmer than just the company name.
- Send it in time. Christmas is on 25 December. Allow extra time for cards sent by post, especially to clients abroad; emails and messages are best sent a few days before, when people are still reading work mail.
- Check spelling and names. A misspelt client name undoes the goodwill of the message.
For quotes you can add to a card, see our collections of quotes celebrating the spirit of Christmas and Christmas quotes from C. S. Lewis. If you look after a business’s image all year round, our guide on how to manage your business’s online reputation may also help.
Frequently asked questions
What should I write in a Christmas card to a client?
Thank them for their business or trust this year, wish them and their family a merry Christmas, and add one personal line if you can. Two or three sentences is enough.
Is it all right to say “Merry Christmas” to clients?
Yes, for clients you know celebrate Christmas. If you are not sure, “Season’s greetings” or “Happy holidays” is a polite alternative that works for everyone.
Should a Christmas message to clients include an offer?
It is better not to. A greeting that is only a thank-you feels sincere; an offer in the same message makes it look like marketing. Send any holiday offer separately.
When should I send Christmas wishes to clients?
Post cards early enough to arrive before 25 December (allow more time for international post), and send emails or messages a few days before Christmas, while offices are still open.
Updated in November 2026. The phrases are original greetings you are free to use and adapt; they are not quotations from anyone.
